An Awareness Campaign informing the dangers of toxic chemicals in consumer products.
The Problem
This comparative campaign is meant to help consumers understand the severity of what’s in their products and help realize that they have no idea what’s in their products. While people with healthy lifestyles hyper focus on what they eat, they need to pay more attention to the products they use. This campaign teaches: Don’t buy the products, and don’t buy the bullshit.
The Solution
To help consumers understand the severity of what’s in their products and help realize that they have no idea what’s in their products. While people with healthy lifestyles hyper focus on what they eat, they need to pay more attention to the products they use. This campaign teaches: Don’t buy the products, and don’t buy the bullshit.
Voice
Bold, Powerful, Ironic
Audience
This campaign targets health conscious people in their 30’s who do the shopping for themselves and their families. This campaign speaks directly to people starting a new chapter in their lives, who are just discovering the toxicity in everyday household products, and want a healthier and cleaner life moving forward.
What I did
+ Awareness Campaign
+ Strategy
+ Design For Good
+ Copywriting
+ Art Direction
+ Brand Guidelines
+ Advertising
+ Audience Research
