Single origin honey, offering a uniquely delicious experience based on flower and region.
The Problem
Most honey we currently see in stores is supplied in bulk, which is a mixed blend which creates the common taste and color we see today. However, we are missing out on the opportunity for individualized flavors.
The Solution
Our bees access nectar from just one type of flower, from one region, during one season, creating single origin honey. Creating an elevated honey experience for an acquired pallet and its pairings.
Voice
Sophisticated, natural, charming
Audience
An organic whole foods middle aged Patagonia wearing person who appreciates good cuisine and is willing pay top dollar for quality.
What I did
+ Brand Identity
+ Naming
+ Packaging
+ Copywriting
+ Art Direction
+ Advertising
